6.1M Visitors
In 2024, with 5% For Christian Pilgrimages
Experience a Land of History, Faith, and Hospitality
Overview of Jordan’s Tourism Sector
With over 7 million visitors in 2025 and booming faith, heritage, and wellness tourism, Jordan is primed for new investments in hotels, resorts, and immersive experiences. Jordan’s tourism sector holds a unique competitive edge at the crossroads of history, spirituality, and natural beauty all within a compact, secure, and accessible destination. What sets Jordan apart is the unparalleled diversity it offers: world-renowned archaeological wonders like Petra, religious landmarks such as the Baptism Site of Jesus Christ, and adventure tourism through the Mars-like landscapes of Wadi Rum. Coupled with year-round sunshine, high levels of visitor safety, and a government committed to sustainable tourism development, Jordan delivers a rich, authentic experience that few countries can match all within a one-week journey.
Growing Visitor Numbers
Tourism income recorded a growth of 7.6%, reaching approximately JOD 5.5 billion in 2025
Faith And Heritage Appeal
with over 16,000 archaeological sites including 7 UNESCO-listed and 34 unique locations for faith tourism, (5%) of 2024 visitors came for Christian pilgrimage, including to the Baptism Site of Jesus Christ (Bethany Beyond the Jordan) and Mount Nebo
Global Relevance
Each year, 330 million visit religious sites and Jordan claims a growing share
Tourism sector
Over 216,000 medical tourists sought treatment in Jordan in 2025
Global Accessibility
Jordan is well-connected through a wide network of international airlines, including multiple low-cost carriers
Cinematic Appeal
Jordan's landscapes, featured in blockbusters like The Martian and Indiana Jones, boost film tourism and adventure travel
Industrial Uses of Key Minerals
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Limestone
Metallurgy
Chemical Industries
Filler -
Silica Sand
Glassmaking
Ceramics
Water Filtration -
Kaolin
Ceramics
Paper Coating
Industrial Products -
Diatomite
Filtration
Absorption
Mild Abrasive -
Feldspar
Glass and ceramics
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Dolomite
Agriculture
Cement
Ceramics -
Basalt
Strength and Heat Resistance
Various Industrial Applications -
Oil Shale
Potential for synthetic oil or electricity production
High-Potential Investment Opportunities
Jordan offers outstanding investment opportunities across key tourism subsectors:
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LUXURY RESORT NEAR FAITH SITES
Establish a high-end resort near Mount Nebo and Bethany Beyond the Jordan, catering to faith-based travelers and the regional luxury market.
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ECO-LODGE TRAIL ACROSS JORDAN
Create an eco-lodge network connecting Ajloun Forest Reserve, Dana Biosphere, and Wadi Rum — forming a sustainable adventure trail for eco-tourists.
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IMMERSIVE AR/VR HERITAGE EXPERIENCES
Launch digital tourism platforms offering AR/VR historical tours to elevate cultural engagement and attract tech-savvy travelers.
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MEDICAL & WELLNESS TOURISM AT THE DEAD SEA
Invest in wellness retreats and medical tourism centers near the Dead Sea and Amman, leveraging Jordan’s natural healing assets.
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CRUISE TOURISM INFRASTRUCTURE IN AQABA
Develop port-based facilities and experiences to position Aqaba as a premier cruise tourism hub on the Red Sea.